On the next screen, scroll down and select the ‘Privacy Protection’ option under the ‘Messages’ section. To enable Mail Privacy Protection, open the Settings app and go to ‘Mail’. If you think Mail Privacy Protection is beneficial for you, then you will have to enable it on your iPhone because the feature is disabled by default.
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Related: What is Mic Mode on iPhone? How to Enable Mail Privacy Protection on iOS 15 Since this information is useless to the email sender, they won’t be able to send you targeted emails in the future based on your preferences. This way, the sender only gets generic information rather than specific details about your mail activity. Since Apple downloads all contents including images and tracking pixel of emails you receive on the Mail app directly on the Apple Privacy Cache, advertisers won’t know when the email they sent is being accessed by you or how often you open it. This way, advertisers neither know your IP address nor would they be able to pinpoint your location. The first thing to note here is that Apple masks your IP address from whoever’s trying to access it by downloading the required content through its own proxy servers. Related: How to Add Rain to Music on iPhone Why you MUST enable Mail Privacy Protection?īefore you decide whether or not you should use Mail Privacy Protection on your iPhone, it’s important to know how it’s beneficial to you. Instead of seeing an approximate measurement of open rate (how many times a mail was opened by the user), advertisers will see the measurement as 100% at all times, no matter what email they send to the recipient. Since MPP triggers the tracking pixel before the user opens their inbox, it eliminates the possibility of collecting any user-specific metric from the recipient. This essentially beats the basic purpose of a tracking pixel as the advertiser will never know if or when the email was actually opened. The feature is designed to eliminate tracking pixels from sending information about when an email is accessed as the Mail app will now download all email content (including the tracking pixel) in the background when an email arrives. With iOS 15, Apple plans to prevent advertisers from taking advantage of tracking pixels using what it calls Mail Privacy Protection (MPP). Advertisers use the information they get from tracking pixels to influence the messaging of their adverts and increase their products’ return on investment effectively. Tracking pixels benefit advertisers by serving them useful analytical information about your phone’s OS, type of email client/app used, when the email was opened, when their website was accessed, IP address, and time spend on the website. This code, called a tracking pixel, has dimensions of 1×1 pixels, making it practically invisible to recipients and its primary purpose is to reveal to the advertiser whether or not the email was opened by the recipient.
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Ideally, advertisers add a code snippet in an email that extracts sensitive information from a user like their IP address and online activity and notifies the advertise whether or not their email has been opened. To understand how Mail Privacy Protection works, you first need to know how advertisers can know your mail activity. Related: iPhone Weather app: What Do Yellow, Red, Blue, and Green Lines Mean How does Mail Privacy Protection work? This way, companies and advertisers who send you an email will never know your IP address, when you opened the message for the first time, how many times you opened it (open rate), or if the mail was forwarded. To protect your mail privacy, Apple downloads all remote content available in a mail directly on your iPhone through multiple servers of its own.
The feature prevents advertisers and marketing agencies from knowing your mail activity so they don’t generate analytics based on your profile. Mail Privacy Protection (MPP) is Apple’s latest addition to the Mail app on iOS 15, created to protect users’ privacy. How else can you protect your mail activity on iOS.What happens when you enable Mail Privacy Protection?.How to Enable Mail Privacy Protection on iOS 15.Why you MUST enable Mail Privacy Protection?.